A Updated Identity for Great British Railways is Announced.
The administration has revealed the logo and livery for Great British Railways, constituting a notable advance in its agenda to bring the railways under nationalisation.
A Patriotic Design and Familiar Symbol
The updated branding showcases a red, white and blue colour scheme to reflect the UK flag and will be rolled out on GBR trains, at stations, and across its website and app.
Notably, the emblem is the iconic double-arrow logo presently used by National Rail and originally designed in the mid-20th century for the former state operator.
A Introduction Strategy
The phased introduction of the new look, which was created in-house, is scheduled to happen in phases.
Travellers are scheduled to begin seeing the newly-branded services across the UK rail network from spring next year.
During December, the design will be showcased at key stations, including Glasgow Central.
A Journey to Renationalisation
The Railways Bill, which will enable the creation of Great British Railways, is currently making its way through the House of Commons.
The government has said it is renationalising the railways so the system is "owned by the public, delivering for the passengers, not for private shareholders."
Great British Railways will consolidate the operation of passenger trains and tracks and signals under a unified structure.
The department has said it will combine 17 various bodies and "cut through the frustrating administrative hurdles and poor accountability that has long affected the railways."
App-Based Features and Current Public Control
The rollout of GBR will also feature a dedicated app, which will let passengers to check train times and book journeys free from booking fees.
Accessibility users will also be able to use the app to arrange assistance.
Several train companies had already been nationalised under the outgoing administration, such as LNER.
There are currently seven operating companies already in state ownership, accounting for about a third of journeys.
In the last twelve months, South Western Railway have been nationalised, with additional operators likely to follow in the coming years.
Ministerial and Sector Comments
"The new design is more than a paint job," said the relevant minister. It represents "a new railway, casting off the problems of the previous system and concentrated solely on offering a reliable public service."
Rail figures have responded positively to the government's commitment to bettering the passenger experience.
"We will continue to work closely with relevant bodies to ensure a seamless changeover to the new system," one executive added.